Conservatives are furious about a new ad from Gillette, called “We Believe: The Best Men Can Be,” that opposes sexual harassment and bullying.
The ad encourages men to to change their behavior, invokes the #MeToo movement and confronts the culture of “toxic masculinity.”
Gary Coombe, president of Gillette parent Procter & Gamble’s global grooming business, told Business Insider why the corporation produced the ad:
Gillette believes in the best in men; that by holding each other accountable, eliminating excuses for bad behavior, and supporting a new generation working toward their personal “best,” we can deliver positive change that will matter for years to come
However, right wingers and conspiracy theorists are screaming “boycott” on Twitter:
The latest assault on men and masculinity is a video produced by @Gillette. It begins “Bullying, the MeToo movement and masculinity…Is this the best a man can get?” They go wrong by equating masculinity with men behaving badly and spreading male guilt. https://t.co/OITVSkHsbl
— DC McAllister (@McAllisterDen) January 14, 2019
Hey @Gillette, don’t tell me how to raise my boys…stick to making razors.
Yet another company making completely unnecessary social statements. Why do they? To virtue signal and avoid the PC-mob, of course.https://t.co/6FXI5Cw7VN
— Pete Hegseth (@PeteHegseth) January 14, 2019
A society that emasculates its men will quickly be replaced by one that doesn’t. https://t.co/6kz8TeLOlj
— Paul Joseph Watson (@PrisonPlanet) January 14, 2019
Start the boycott against @Gillette. This ad is some man hating liberal propaganda bullshit. I’ve used their products my whole life, and it’s over. Never buying another Proctor and Gamble product again, ie Old Spice etc. https://t.co/Isk0ovSkSZ
— EIGHT THOUGHTS (@BustinHugeLoads) January 14, 2019