Papa John’s Pizza Blames Poor Sales On NFL Players’ Peaceful Protests Against Police Brutality
Papa John’s pizza executives are reportedly blaming NFL players’ peaceful protests against police brutality for a decline in Papa John’s sales.
“The NFL has hurt us,” company founder and CEO John Schnatter said on a conference call with ESPN. “We are disappointed the NFL and its leadership did not resolve this.”
Papa John’s Executives said the company chose to pull much of its NFL television advertising, and the NFL responded by giving Papa John’s extra future spots.
“Leadership starts at the top and this is an example of poor leadership,” Schnatter complained.
Schnatter thought the peaceful protests had been “nipped in the bud” a year and a half ago (despite the police brutality that continues today).
Papa John’s president and chief operating officer Steve Ritchie said the NFL deal was the main suspect in the Papa John’s sales decline and that “we expect it to persist unless a solution is put in place.”
Ritchie said that Papa John’s has been the most recognized NFL sponsor for two years running, which supposedly means that Papa John’s performance tracks with the NFL’s declining ratings.
Papa John’s executives would not say exactly how much money Papa John’s has lost because of the NFL protests.