Dove Soap Posts Ad With Black Woman Turning White, Outrage Follows
Dove Soap caused outrage when it posted a Facebook ad of a black woman taking off her dark caramel shirt and turning into a white woman wearing a cream color shirt.
Outrage swept over Twitter:
Let’s be clear, Dove knew exactly what they were doing with their racist ad. Soap companies used to do this racist theme all the time pic.twitter.com/EzvAiExNcP
— Tariq Nasheed (@tariqnasheed) October 8, 2017
In response, Dove tweeted an apology:
An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.
— Dove (@Dove) October 7, 2017
The apology was also criticized:
Thought that Dove ad was fake until the apology happened. People actually sat at a table and said “Yeah post that picture”? 😒 pic.twitter.com/DZyj2jMned
— xoNecole (@xonecole) October 8, 2017