Chrysler used an excerpt from a Martin Luther King Jr. speech in their Dodge Ram ad during the Super Bowl (above), which many felt was tasteless and exploitive. The car giant also reportedly censored a video (below) that showed how King really felt about advertising.
The political website Current Affairs re-edited the Dodge Ram commercial with another part of the same King speech that warned how people “are so often taken by advertisers” and judged by the car they drive (video below):
OMG someone overlayed that ridiculous Dodge/MLK ad with what King actually said about capitalism and car commercials pic.twitter.com/9IB528mCyt
— Astead (@AsteadWesley) February 5, 2018
In response, Chrysler had the video pulled from YouTube, notes Current Affairs:
predictably, chrysler made youtube take down our reworked version of their appalling MLK ad, because they don’t give a crap about either Martin Luther King or fair use. pic.twitter.com/n9MKTMEL11
— Current Affairs (@curaffairs) February 5, 2018
(Sources: Current Affairs/Twitter)